SPECIALIST ORTHODONTIC GROUP.
The Specialist Orthodontic Group delivers both high quality NHS and private orthodontic treatment at 4 conveniently located sites in Battersea in West London, Borehamwood near London, Fetcham in Surrey and York.
SPECIALIST ORTHODONTIC GROUP OVERVIEW.
We are delighted to be working with SOG. We provide a comprehensive communication, marketing and design service to this group of specialist orthodontists who have practices located in York, Borehamwood, Surrey and Battersea in West London.
WE DELIVERED:
- Bespoke Design & Brand Development
- Website Design & Development
- Website Hosting
- Location Photography
- Promotional Videos
- Social Media Management / Advertisement
- Google Ads Setup / Management
- Print Media
CONTEMPORARY, FUNCTIONAL & ENGAGING
A FAMILY OF FOUR.
The Specialist Orthodontic Group website, seen here, was aimed to be the “Hub” of the 4 individual practices. It enables the user to easily access information on the 4 separate practices while still showcasing the group they all belong to.
The group “Hub” site is easy to navigate, a showcase for interesting case studies and packed with user engaging animations. We implemented a Google Maps API on the homepage which breaks the bounds giving the site a modern feel while still being functionable for the user.
THE RESULTS.
The principals of SOG are delighted with their “family” of websites. Most importantly they have seen an increase in lead generation to each one of their sites and bookings are increasing steadily.
FUNCTIONALLY INDIVIDUAL
BRAND REFRESH & DEVELOPMENT.
From the initial briefing session and thorough research of existing competitors, Ibiz worked closely with SOG to design a brand identity for the holding group. The primary objective was to create a memorable umbrella brand within which the existing and diverse brands function individually but also as a member of a group.
THE MAGIC OF SMILE DESIGN
PICTURE-PERFECT VIDEO PRODUCTION.
Each practice needed to showcase their professionalism, their skills and their staff , but most importantly their passion for making people smile! We storyboarded, designed, art directed and produced a video to showcase each practice and its distinct personality and location. We used innovative camera angles, unusual transitions, and countless happy patients (and staff) to create a series of videos that not only inform … but entertain too!
LIGHTS. CAMERA. ACTION.
ON LOCATION PHOTOSHOOT.
Ibiz managed, styled and art directed both a photo and a video shoot at each practice. The aim was to reflect the ethos of each practice whilst showcasing the staff, their skills and their commitment to designing smiles that change lives. We focussed on creating a bank of resources for use in social media and traditional marketing. Furthermore, we helped source models, planned, and implemented the schedule, supplied props, managed the cast … and all whilst applying and adhering to stringent Covid protocols.
4 PRACTICES. 4 CAMPAIGNS. 4 STARS!
SOCIAL MEDIA.
We developed an individual, community focussed social media strategy for each of the four practices. Posts include animations, videos and Calls to Action that are simple, functional, appealing … and LIKED! Posted stories are captivating and creative, and when combined with focussed Booster Campaigns patient bookings via social media have increased.
SOLUTIONS THAT STAND OUT
PRINT SOLUTIONS.
We design, print and distribute eye-catchy, highly effective print solutions ranging from corporate stationery, postcards, magazines and patient information leaflets for SOG. We know that traditional print is still a vital element of the marketing mix, so our unique outcomes are guaranteed to stand out.
ADVERTISING / MANAGING
GOOGLE ADS CAMPAIGNS.
We understand how Google works and we used our skills to get SOG and all 4 practices at the top of a search. Google is where potential patients search for an orthodontist, read reviews, and start their journey to the perfect smile. We developed a series of campaigns for SOG, ensuring prominent rankings whilst increasing traffic and ultimately converting visitors into valuable patients.
