OCTAGON ORTHODONTICS.
Ibiz are delighted to be providing the full spectrum of marketing and design solutions to Octagon Orthodontics, who are the premier provider of braces, for everyone aged from 7 to 70, in Buckinghamshire, Berkshire, Middlesex, Oxford and West London.
OCTAGON ORTHODONTICS OVERVIEW.
A dedicated, specialist team is led by Dr Peter Ilori, who is an INVISALIGN DIAMOND APEX provider. His accreditations evidence that OCTAGON ORTHODONTICS is one of the most experienced orthodontic providers in Europe, the Middle East and Africa.
WE DELIVERED:
- Bespoke Design & Brand Development
- Website Design & Development
- Website Hosting
- On-Site SEO
- Location & Product Photography
- Promotional Videos
- Print Media
- Social Media Management / Advertisement
- Google Ads Setup / Management
STANDING OUT FROM THE CROWD.
A WEBSITE WITH A DIFFERENCE.
Making use of a colour palette that reflects the dynamic owner, Dr Ilori, and his quirky flagship practice in High Wycombe, we designed a website that stands out for all the right reasons. The site is easy to navigate, jam-packed with interesting case studies and a colourful library with lots of useful information. The website is accessible, memorable and reflective of the friendly and approachable atmosphere found at all 4 locations. The use of animation adds top to the individual feel of the site whilst user experience is enhanced via a range of immersive effects keeping the user engaged.
THE RESULTS.
Octagon Orthodontics and their patients are ecstatic with the unique new website. The new format is functioning as planned, as Octagon have seen a marked increase in lead generation to all four locations.
REFLECT. REVIEW. REFINE.
BRAND REFRESH & DEVELOPMENT.
Ibiz worked with Dr Ilori to rejuvenate the existing brand. From the initial briefing session, research of the competition and investigation of the target audience, Ibiz worked closely with Dr Ilori to review and refresh his corporate identity, brand characteristics and brand guidelines. The result is an improved and contemporary take on the original brand.
WELCOME. COME ON IN.
WALK THROUGH VIDEO PRODUCTION.
Octagon wanted to invite their potential patients into the practice for a walk through their unique and award-winning practice. We storyboarded, design, art directed and produced a video to showcase a patient’s journey. We used innovative camera angles, unusual colour switches and amusing graphics to create a video that not only informs … but entertains too!
LIGHTS. CAMERA. ACTION.
ON LOCATION PHOTOSHOOT.
Ibiz managed, styled and art directed a photoshoot for Octagon Orthodontics, with the aim of creating a bank of still and video resources for use in online and traditional marketing and communication initiatives. Furthermore, we sourced models, devised the itinerary and even provided the catering … whilst managing the shoot according to stringent Covid rules.
SHOUT OUT LOUD.
PRINT SOLUTIONS.
We designed and printed a diverse range of eye-catchy, highly effective print solutions ranging from corporate stationery, postcards, magazines, patient information leaflets and direct mail shots that patients love to collect!
TOP OF THE LIST.
GOOGLE ADWORD CAMPAIGNS.
We understand how Google works. It is where most people search for what to do, where to go, and what to buy. We developed a series of campaigns for Octagon, ensuring prominent rankings whilst converting visitors into valuable customers.
ADVERTISING / MANAGING
SOCIAL MEDIA THAT WORKS.
We developed a focused, bright and colourful social media strategy on both Instagram and Facebook. Posts include animations, videos and Calls to Action that are simple, fully functional … and appealing! Consistent and engaging posts combined with a series of active Booster Campaigns has seen an increase in bookings via social media.
