MANOLIS HELIOTIS.
Ibiz are privileged to be “shaping faces and changing lives” by providing a full and comprehensive range of marketing and communication solutions for Mr Manolis Heliotis, an internationally acclaimed Consultant in Maxillofacial & Oral Surgery,
MANOLIS HELIOTIS OVERVIEW.
Mr Manolis Heliotis is an eminent Consultant in Maxillofacial & Oral Surgery. His recently established Institute of Orthognathic Surgery strives to share expertise, research and experience with surgical and orthodontic colleagues, trainees and patients around the world. Ibiz continue to design, develop, and manage Mr Heliotis marketing initiatives, including:
WE DELIVERED:
- Bespoke Design & Brand Development
- Website Design & Development
- Website Hosting
- On-Site SEO
- Integrated Learning Platform
- Print Media
- Social Media Management / Advertisement
PROFESSIONAL. RELEVANT. FIT-FOR-PURPOSE.
A WEBSITE THAT STANDS OUT.
Making use of crisp whites and blues often associated with the medical profession, we added an accent colour with the purpose of making Mr Heliotis website stand out amongst the competition. The landing page is modern and has a high-end feel, while maintaining and reflecting Mr Heliotis highly specialised area of practice.
The use of understated animation and subtle features like images breaking out of bounds and add to the crisp feel of the site. User experience is enhanced via a range of immersive effects keeping the user engaged and the user interface fit-for-purpose.
THE RESULTS.
Mr Heliotis has enjoyed positive feedback from referring orthodontists, colleagues, dentists and patients. Most importantly, traffic to his website continues to increase and his conversion rate is now significantly higher.
INTERNATIONALLY ACCLAIMED MASTERCLASSES.
INTEGRATED LEARNING PLATFORM.
From initial strategy, the development of the sub-brand to the final implementation and delivery of online courses, Ibiz collaborated with Mr Heliotis in launching The Institute of Orthognathic Surgery, which is now internationally acclaimed.
RELEVANT. APPROPRIATE. MEMORABLE.
BRAND DEVELOPMENT.
From the initial briefing session, research of the competition and investigation of the target audience Ibiz worked closely with Mr Heliotis to design a brand identity that is relevant, memorable and appropriate.
CREATING EXCELLENCE.
PRINT SOLUTIONS.
We designed and printed a range of print solutions for Mr Heliotis. These included a postcard designed as a direct mail shot to launch his new website to existing and potential referrers, corporate stationery, a series of brochures and a range of patient information leaflets.
ADVERTISING / MANAGING.
SOCIAL MEDIA.
We have collaborated with Mr Heliotis in marketing his surgical expertise and The Institute of Orthognathic Surgery, using social media as one of our primary tools. We have done this by developing a focused strategy based on an insightful understanding of both his referring medical professionals and patients. It is fair to say that his clinics are now busier than ever, the institute is now internationally recognised … and courses are fully subscribed.
