DENTAL ART.
With the help of Ibiz Consulting, Dental Art, a highly rated and much-loved cosmetic, preventative, and restorative family dentist, based in Beaconsfield and Denham, is shaking-up preconceived ideas on what a dental practice should look like!
DENTAL ART OVERVIEW.
Dental Art is where the science of DENTISTRY and the creativity of ART merge. The dentists are true artists, and coupled with their dentistry skills, are equipped to create beautiful head-turning smiles! Every smile is considered a masterpiece, and this is reflected in the highly creative approach to their marketing and communication initiatives.
WE DELIVERED:
- Bespoke Design & Brand Development
- Website Design & Development
- Website Hosting
- On-Site SEO
- Location & Business Photography
- Print Media
- Social Media Management / Advertisement
- Event Management
- Animations & Promotional Initiatives
THE ART OF A BEAUTIFUL SMILE.
A DENTAL WEBSITE CHANGING PRECONCEPTIONS.
The incorporation of dynamic art and customised iconography within the website reflects the innovative and creative persona of this family focused dental practice. Making use of colours that are found in the corporate logo, coupled with bespoke, hand-drawn symbols and easy to understand language, this website is designed specifically to put patients at ease, be more accessible and to reflect the friendly nature of this friendly family dentist.
The use of SVG animation & details like images breaking out of bounds increase user experience. The website is jam-packed with useful information without being overbearing to the patient and the online booking system and enquiry mechanism is functional and fit-for-purpose.
This is an innovative approach to a dental website designed for patients, potential patients … and NOT for other dentists!
THE RESULTS.
Dental Art has enjoyed huge amounts of positive feedback from referring orthodontists, fellow dentists and most importantly current and potential patients who find the new website accessible, easy to use and fit-for-purpose. Most importantly, traffic to the innovative website continues to increase and the overall conversion rate is ever-expanding.
REFLECT. REVIEW. REFINE.
BRAND REFRESH & DEVELOPMENT.
Ibiz worked with Dental Art’s entrepreneurial team to rejuvenate their existing, much-loved brand. From the initial consultation, research of the competition and investigation of the target audience, we worked collaboratively to review and refresh the logo, brand characteristics and brand guidelines. The result is an enhanced and current take on the original brand.
STANDING OUT AMONGST THE CROWD.
SIGNAGE & LIVERY.
Using the refreshed brand, we developed bright signage for the newly launched Dental Art site in Denham. From outdoor signage, A-boards, neon signs, interior signposting and car livery that stands (and attracts attention) on any road … Dental Art is now making waves!
THE ART OF GETTING NOTICED.
SOCIAL MEDIA THAT WORKS.
We developed an engaging, focused, upbeat and appealing social media strategy for a team of dentists who like to do things differently. Reflecting their creativity and clinical excellence we designed and developed posts and stories for both Instagram and Facebook. Content includes animations, quirky videos and focused Calls to Actions that are easy to use … and work! Consistent and appealing posts, combined with a series of active Booster Campaigns, has seen an increase in bookings via social media.
TARGETTED. FUN. INFORMATIVE.
PRINT SOLUTIONS THAT ATTRACT.
We designed and printed bright, vibrant, and highly effective print solutions ranging from corporate stationery, postcards, patient information leaflets, merchandising materials, direct mail shots with strong Calls to Action imbedded in all. Regular postcard drops, easy to use QR codes and an informative, bespoke magazine have increased patient bookings both on-line and telephonically.
TAKING THE BRAND ON THE ROAD.
EVENT MANGEMENT.
From developing, designing and managing a fun and highly successful “GOLDEN APPLE AWARD” event in collaboration with David Lloyds, to running a 50% OFF CAMPAIGN FOR ALL KEYWORKERS during the pandemic, organizing the I LOVE MY DENTIST campaign, to providing free “SURVIRAL” packs containing hand sanitiser, masks and protective gloves to the community, Ibiz are proud to have implemented events and promotions devised specifically to make a difference!
BOOSTING ENGAGEMENT.
ANIMATIONS THAT COMMUNICATE.
As part of a focused social media strategy, the launch of the new website, the introduction of new staff members and the additional location, Ibiz developed a series of original animations and videos, with the aim of raising awareness, bolstering engagement, and injecting fun into the sometimes overtly serious dental industry.
