thePAK.
Ibiz worked closely with the inspiring entrepreneurial team at thePAK to develop and launch a new start-up business inspired by the challenges presented by the Covid crisis.
thePAK OVERVIEW.
thePAK is a small company set up by the entrepreneurial management team providing high quality, organic and environmentally friendly Covid-Safe packs. Ibiz were involved with this start-up business from the start offering the following services:
WE DELIVERED:
- Bespoke Design & Brand Development
- Website Design & Development
- Website Hosting
- On-Site SEO
- E-Commerce Integration
- Location & Product Photography
- Social Media Management / Advertisement
- Print Media
CLEAN, SIMPLE & FUNCTIONAL
E-COMMERCE WEBSITE.
We designed a user-friendly, easy to navigate retail platform. Our brief was to showcase the products within an easy to navigate sitemap whilst ensuring that the e-commerce aspects were easy to use and seamless.
THE RESULTS.
thePAK have received positive feedback from customers across a range of demographics who confirm that the e-commerce platform is both accessible and practical. Most importantly, traffic to the website continues to develop and the conversion rate is excellent.
SMALL BUT PERFECTLY FORMED.
BRAND DEVELOPMENT.
The primary objective was to produce a name and a logo that was simple, appropriate, cost-effective and easy to apply to a range of packaging. The circle represents an all-inclusive service whilst the blue reflects professionalism, cleanliness and calm. The strong box-like font resonates the concepts of strength and stability.
ADAPTABLE & APPROPRIATE.
PRINT SOLUTIONS.
thePAK was launched at a time when most print services were closed. Labelling and packaging solutions were skilfully designed to be adaptable thus responding practically within the ever-changing Covid climate. To this end, we designed a set of printed stickers, labels and packaging solutions that were multi-functional and flexible. We focussed on keeping costs down by adhering to single colour outcomes to keep costs down in an uncertain environment.
IT’S A WRAP.
PRODUCT / LOCATION PHOTOGRAPHY.
Ibiz managed, art directed and supplied a comprehensive product catalogue for use on the e-commerce site. Additionally, we sourced a suitable location, models, and props for the on-location shoot, whilst managing the entire shoot according to stringent Covid rules.
SIMPLE AND TO THE POINT.
SOCIAL MEDIA.
We designed and developed a responsive and unpretentious social media strategy for thePAK. The focus was to educate the target audience on the importance of protection against the virus, whilst providing easy and practical solutions for the whole family, whether it was for mothers sending teenagers off to university, keeping the home clean or simply getting to work!
BOLSTERING ENGAGEMENT.
ANIMATIONS THAT SPEAK.
As part of the social media strategy and the launch of the website we developed a series of animations with the aim of raising awareness and bolstering engagement at a time when the sourcing of anti-bacterial products was a challenge for the entire nation.
